The Business Major | Degree Requirements | Course Descriptions
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BA109 Quantitative Analysis for Business
With application to business problems, an introduction to the development and use of sets, algebra, probability theory, statistics, linear programming, vectors and matrices, and derivatives.

BA110 Introduction to Business
Provides students an introductory overview of business activities, allowing them to gain an appreciation of business organizations, the economy, our capitalistic system, the social responsiveness of business, and decision-making. In addition, students will have the opportunity to evaluate many business careers.

BA112 Principles of Management
An introduction to the development and operations of organization, fundamentals of management theory, models of human resource development, and development of management styles and techniques, planning, organizing, staffing, directing and controlling.
Prerequisite: BA110

BA221 Principles of Accounting I
A study of basic accounting principles and procedures, including elements of the accounting cycles, preparation of basic financial statements, and asset evaluation.

BA222 Principles of Accounting II
A continuation of Accounting BA221, with emphasis on partnership, corporation, manufacturing, and cost accounting including statement analysis and taxation.
Prerequisite: BA221

BA231 Principles of Economics I (Microeconomics)
Provides an introduction to the theoretical and analytical tools of economics, including but not limited to theory of demand, cost, price competition, monopoly, and allocation of factors of production

BA232 Principles of Economics II (Macroeconomics)
Provides background for understanding modern economic and business activity. The study of national income and its measurement, determination of price levels, output, employment, money and credit, expenditures, and economic stability, government fiscal and monetary policies are included.

BA252 Principles of Marketing
An introduction to the field and practices of marketing. Planning, pricing, promotion, and distribution strategies are viewed from economic and social foundations.
Prerequisite: Junior standing or permission of instructor

BA311 Organizational Behavior
Serves as an overview of organizational structure and behavior. Particular emphasis is on the individual’s role within the organization. An important objective of this course is to develop the student’s potential for becoming an effective member of the organization and a manager of people.
Prerequisite: BA112

BA312 Financial Management
An introduction to the financing of business enterprise. Financial planning and control, analysis of alternative sources and uses of capital debt and equity, and cost of capital will be explored.
Prerequisites: BA112, BA222

BA315 Management Information Systems
Provides an overview of information systems planning, organizing, and leading, and the application of information technology advancements. This course has a managerial perspective that describes how IS supports business goals and functions, what information resources are available to the manager, and how the manager is involved in the information development process.

BA320 Consumer Behavior
The purpose of this course is to enable the student to develop an awareness of various aspects of consumer motivation and behavior. It provides an understanding of the influences of business and environment and ways that each affect consumer purchase decisions.
Prerequisite: BA252

BA324 Entrepreneurship and Business Plan Development
This course focuses on the development of a business plan that identifies a market need, evaluates the financial viability of the venture, and organizes the resources to launch the business. Specific emphasis will be given to sources of funding for entrepreneurial ventures and the appropriate legal forms of business to accompany chosen financing strategies.
Prerequisite: BA357

BA330 Sales Management
The course deals with the totality of the sales process. This includes prospecting, relationship building, treating clients in an ethical and respectful manner, closing the sale, and servicing after the sale. The important area of management of a sales force is also presented.
Prerequisite: BA252

BA331 Intermediate Accounting I
An in-depth study of generally accepted accounting principles, practices, and theory used by organizations to provide financial information to decision makers outside the firm.
Prerequisite: BA222

BA332 Intermediate Accounting II
A continuation of the in-depth study of generally accepted accounting principles, practices and theory used by organizations to provide financial information to decision makers outside the firm.
Prerequisite: BA331 (Intermediate Accounting I)

BA335 Operations Management
Evaluates management problems of operations in both industrial and service organizations. Topics include scheduling, material requirements, planning, project management, and inventory management. Utilizing a problem-solving focus as a basis for decision making is a prime objective.
Prerequisite: MA118

BA336 Advanced Managerial Finance
This course studies specific financial cases and the need for ethics in finance within a system of well-established laws and industry regulation. Topics include cost of capital, capital structure, capital budgeting, dividend policy, financial analysis and forecasting, sales and lending practices, socially responsible investing, insider trading, hostile takeovers, and the ethics of bankruptcy.
Prerequisites: BA222, BA312

BA340 Managerial Accounting
Focuses on the information needs of management. The identification, measurement, accumulation, analysis, preparation, interpretation, and communication of information assist all levels of management in fulfilling organization goals. The process of gathering and analyzing this information and presenting it in a format useful to internal management is what is emphasized in this course.
Prerequisite: BA222

BA341 Money and Banking
Examines the monetary and banking system of the United States with emphasis on the Federal Reserve System and monetary policy.
Prerequisites: BA231, BA232

BA353 Electronic Commerce
Introduces students to the concepts of electronic commerce, the Internet and the Worldwide Web. Particular emphasis will be placed on value chains, web-based tools for e-commerce and security threats.

BA357 Small Business Management
Covers principles and techniques of creating and maintaining a small business enterprise, the role of the entrepreneur, and a review of accounting, personnel, marketing, management, business controls, franchising and regulations governing small business.
Prerequisite: Junior standing or permission of the instructor

BA358 Marketing Research
Research methodology and application of research to solving marketing problems are the focus of this course.
Prerequisites: BA252, MA118

BA360 Accounting Information Systems
The overall objective of the course is to develop a framework for the analysis and design of accounting information systems. Based on this framework, the objective is then to show the student how to use accounting information systems that satisfy the transaction processing, reporting, decision making, and internal control requirements.
Prerequisites: BA221 and BA222

BA361 Integrated Marketing Communications
Analyzes the numerous methods used to communicate with customers. Organizations in the private as well as the public sectors understand that the ability to communicate effectively and efficiently with their targeted audiences is critical to the long-term success of the organization. Topics such as public relations, selling, advertising, and promotion will be explored. Students will complete the design and implementation of an integrated communication plan.
Prerequisite: BA252

BA362 Global Management
The impact of global operations on the structure and organization of the enterprise is the major focus of this course. The challenges that managers face in establishing global operations, respecting and incorporating a variety of global cultures into the "corporate culture", and responding in a competitively effective way in what is an increasingly competitive global arena are major discussion topics.
Prerequisite: BA112 or consent of the instructor

BA365 Business Marketing
This course is designed to teach students how to integrate the Internet into marketing and business communication functions. The objective is to increase students’ understanding of the complexity of marketing goods and services on the Internet.
Prerequisite: BA252

BA411 Business Law
Covers law of business regulation, contracts, and legal controls imposed in the business-society relationship. Includes study of basic contract law, Uniform Commercial Code, and appropriate legal concepts as related to business activities.
Prerequisite: Senior standing or permission of instructor

BA426 Human Resource Management
A study of the applied approach to human resource management and administration. Study will stress policy, current practices, future trends and legal requirements. Specific activities covered will include recruiting, selection, training, developing, compensating, evaluating, and disciplining. Also emphasized will be changing demographics in the work force, multiculturalism, ethics in human resources management, and other current issues.
Prerequisites: BA112, BA311

BA431 Strategic Management
An integration of previous courses through the study of problems in policy formulation and implementation. The case study approach will be utilized, as will discussions regarding current topics with emphasis on strategic planning.
Prerequisites: BA311, BA312, BA231, BA232, BA252

BA441-2 Field Work Placement I and II
Supervised experience and training in a selected business firm. These experiences will demonstrate the practical and professional application to real-world situations of the principles learned in the classroom.
Prerequisites: Senior standing, Business core preceding senior year complete, permission of department chair

BA445 Auditing
The standards and procedures of auditing accounting information and statements, internal control, verification of balance sheets and operating accounts as well as the professional and ethical responsibilities of the auditor are the primary discussion topics in this course.
Prerequisite: BA222

BA450 Global Marketing
The importance of thinking globally and understanding the cultural, political, and economic differences that affect consumer behavior and the marketing and distribution of products and services are explored through readings, case studies, and projects.
Prerequisite: BA252 or consent of the instructor

BA460 Investments
This course examines the organization and function of securities markets, valuation of securities, relationship of risk to required rates of return, and portfolio construction. This is achieved by focusing on concepts and strategies applicable to individual investors and by using the tools employed by professional portfolio managers.
Prerequisite: BA312

BA470 Corporate Tax
This course examines internal revenue code and treasury regulations with respect to taxation of organizations. The course includes coverage of tax research, planning, and compliance.
Prerequisite: BA222

BA471 Financial Modeling
This course will examine the different financial analysis tools used by CEOs and CFOs as they make strategic financial decisions for organizations. Computerized software packages will be used to perform the analysis.
Prerequisite: BA312

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